How ownership, rights, security and compliance work, the parts your legal and procurement teams will ask about.
Ownership
Who owns what
Every approved photograph is yours permanently. The model stays configured inside the studio, and exclusivity decides whether any other brand can ever use the face you created.
The photographs are yours, permanently and without conditions
Every approved photograph is yours forever. No conditions, no usage window, no obligation to credit us. If you stop working with Sartiq tomorrow, every image we ever delivered to you stays yours.
That is the simple half, and it is worth stating plainly because the rest of the market rarely does.
The model is part of the studio, not a file you take away
A model stays configured inside our studio, in the same way the lights and the backdrops do. What you buy is the right to use it, not an asset to export.
This is a deliberate design, not a restriction dressed up as one. The identity holds together across seasons because it lives in one place, under one set of rules, with one provenance record behind it. An identity handed over as a file is an identity that drifts the moment it is edited somewhere else, and a provenance chain that ends at the point of export is not a provenance chain.
Exclusivity decides whether anyone else can use the face you created
Without exclusivity, the model enters the Sartiq catalogue. You continue to use it at no further cost, and so can other brands.
With exclusivity, that model never enters the catalogue and is never used for any other brand. Permanently, including after your contract ends.
The choice is worth making deliberately rather than by default. A face that carries a brand's campaign for three seasons is doing brand work, and brand work that a competitor can commission next season is doing less of it than you think.
What happens when you stop
The photographs stay yours, with no change of any kind.
The model remains available for twelve months from the end of the last contract in which it was used. Within that period you can return and pick up where you left off.
If a model was commissioned but never approved, the work is held for twelve months from the date of the request and can be resumed from the point it stopped. After twelve months the work is closed and no model enters your cast.
The legal exposure sits with us
The process is IP safe by construction, and legal liability for any claim relating to a model we generated is Sartiq's.
That is the practical value of the discipline described in the previous section. An indemnity is only worth what the record behind it is worth, and the record here is the Identity Dossier: the references studied, the brief as written, the three verification checks, the iteration log and the named approvers. The undertaking and the evidence for it are the same document.
Prices
Models from the Sartiq catalogue
included in the photo price
Choosing which models to use in a shoot
included
Reusing your models, season after season
included
Creating a virtual model for you
€2,500
Exclusive and perpetual licence on the model created
+€2,500
Grooming, a new version of an approved model, with five refinement rounds, not counted as another model in the Location
€500
An additional exploration round, ten new candidates
€500
An additional refinement round
€250
Adding the model to one of your Locations
included up to eight models per Location, then €250
Digital Twin of a real person
from €5,000, under a dedicated contract
Model creation is invoiced on request. Everything else, exclusivity, additional rounds and Grooming, is invoiced every thirty days for the operations you have chosen.
What happens if
The face works but the body does not.
That is a refinement. Request the change and receive three versions. Any change after that is another round.
None of the candidates convince you.
That is an additional exploration round.
You change the candidates you selected for the second round.
Free before you request the round. After you have requested it, working around a different selection is an additional exploration round.
The brief changes.
The process restarts with a new exploration round. The creation fee already invoiced is not charged again.
You want to change a model after approval.
That is a Grooming, not a new model. Five refinement rounds included, covering anything on the model: hair, makeup, beard, nails, glasses, tattoos, scars, piercings, face and body. The new version sits in your cast alongside the original and is not counted as another model in the Location. Once a model has been added to a Location, all of its Groomings can be used in that Location at no extra cost.
You change model while productions are running.
Every production requested before your change request is completed with the previous model, through look selection, generation and post production, and is invoiced. The new model applies to productions requested after the change. Redoing an existing production with the new model is a new production, at your contract prices.
You approve, and someone else internally objects.
The approval stands. Changing the approved model is a Grooming. Ten new candidates is an exploration round. Choosing one of the other candidates already delivered means creating another model. Approval is nominal, so the record shows who approved and when.
You stop before approval.
The creation fee is not refunded. The work is held for twelve months from the date of the request and can be resumed from where it stopped.
Security & compliance
Built for procurement, not just for creative
EU data residency, per brand tenant isolation, no cross brand training, and three automatic marking layers on every output.
EU
EU region · GDPR-compliant hosting
Per-brand tenant isolation
Brand A
Isolated tenant · role-based access
Brand B
Isolated tenant · role-based access
Brand C
Isolated tenant · role-based access
Separate environments
Testing
Staging
Production
Encrypted in transit
Encrypted at rest
MFA + audit logging
Snapshots every 3h
ISO 27001
SOC 2 Type II
Architecture: all data held in the EU under GDPR-compliant hosting, with per-brand tenant isolation and role-based access, separate testing, staging and production environments, and encryption in transit and at rest with MFA-protected audit logging, three-hourly snapshots, ISO 27001 and SOC 2 Type II.
Data and hosting
GDPR compliant hosting and operations, EU data residency throughout
Separate testing, staging and production environments
Per brand tenant isolation with role based access control
Database snapshots every three hours, archival retention available on request
Encryption at rest and in transit
Time limited, rotated, MFA protected administrative credentials, with full audit logging of access events
ISO 27001 and SOC 2 Type II maintained at infrastructure provider level
Confidentiality
NDAs as standard
Per client data segregation
No cross brand training. What the production system learns from your brand book stays with your brand book.
Published sub processor register, with a notice period and a right to object before any new sub processor is added
IP and rights
Photographs assigned to the brand permanently
Model identities licensed for use, exclusively where exclusivity is taken
Virtual identities built from text, never from photographs of real people
Reverse search verification before any identity is finalised, against your own references, our catalogue and the open web
Indemnity against likeness claims
AI Act compliance
Classified as a Limited Risk AI system under Art. 50, with the analysis available to your counsel
Three marking layers applied automatically to every output: C2PA Content Credentials, EXIF and XMP metadata, and an imperceptible watermark
Visible “AI Generated” label available, rendered onto delivered files before they reach your pipeline, toggled per channel, since the visible disclosure duty sits with the publishing brand
Per file disclosure receipt on every download
Full approval registry: who approved which image, and when
Full provenance trail retained and exportable: prompt, parameters, model version, signing chain, revision ID